For the most cost-efficient way to raise your site in organic search results, and to make your website a mean, lean WordPress marketing machine, adding a WordPress blog to the site is a no-brainer, baby.
WordPress started out as a blog platform. It has rapidly evolved into an excellent marketing tool for websites and Content Management System sites.
Thousands of plug-ins and widgets make your WordPress blog much more than a repository for your brilliant intellect and witty insights. Your blog can very easily become super-charged with video, music, photo galleries, interactive calendars, forums, testimonials…all very easy to install and maintain.
Getting your readers to engage in your blog is the key to raising its visibility in the search engines. By using WordPress plug-ins to make your content much more reader-active by entertaining them with videos or challenging them with surveys or forums, you’ll increase traffic to your posts and your site. If you’re using your blog to increase traffic to your business website, to gain more customers or increase new business, WordPress is not only the solution for the blog part of your site, it also beautifully manages your other content like products and shopping carts. More on that in later posts of “Why WordPress?”
IN the meantime, read the 2011 Top Ten Reviews, which places WordPress at number one over nine other blog programs.
Got a question? Need more info? Contact Girl Friday!