Hopefully, you are using Inbound Marketing tools like a blog, social media and/or Search Engine Placement to attract new visitors to your website.
And, if you are selling products or services using a Shopping Cart, you can use that cart to boost the effectiveness of your Inbound Marketing plan, too. Pretty nifty, huh?
There are hundreds of on-line shopping carts to choose from, ranging in price from free to wicked expensive. But do your homework, and if you want to utilize your cart as a marketing tool, search for carts with lots o’ goodies in them. Certain shopping cart tools, when combined with your existing marketing, can really boost the results of your inbound marketing plan.
“Like what tools, Girl Friday? you may ask. “And how?”
Make sure your Shopping Cart is Search Engine Friendly, and ask if it contains these marketing tools:
Product pages that contain space for keyword-specific product descriptions. So, when someone is searching Google for, say, a groovy pair of carpet skates, they’ll be directed to the shopping cart landing page for Carpet Skates, where you’ll have a fabulous, keyword-rich description of just how cool those skates are! As always, keywords are…the key.- Some carts can create a feed from your product catalog to product comparison sites like Google Product Search, Shopzilla and PriceGrabber.com. Millions of shoppers use those comparison sites. This is a just another good way to gain some new visitors to your product pages! Is that neat or what?
