Girl Friday Virtual Marketing BlogGirl Friday Virtual Marketing Blog

Break up with your old website and run away with WordPress!

Girl Friday — Tue, 21 Feb 2012 20:53:49 +0000

Tired of a one-way relationship with your static, old just-sits-there-doing-nothing website??

Break up, already! Ditch that static old website and take off with a dynamic WordPress content-management social-media-integrated site fer gosh sakes, you won’t regret it!

Why WordPress? Reason #1: As a Marketing Tool, the Sky’s the Limit

Girl Friday — Mon, 20 Feb 2012 20:00:10 +0000

WordPress is an open source program, which means it is developed as a public collaboration; thousands (if not millions) of programmers and end-users like you and me contribute to the creation, maintenance and improvements of the program. This allows WordPress platform to constantly grow and improve along with changing technologies.

Why WordPress? Reason #2: It’s Just So Darn Easy to Use

Girl Friday — Mon, 20 Feb 2012 19:55:07 +0000

I’m not kidding, WordPress is so easy even a baby can learn to manage, maintain and expand his own site! Well…maybe not an actual baby, but you know what I mean.

Why WordPress? Reason #3: Easy DIY Search Engine Optimization

Girl Friday — Mon, 20 Feb 2012 19:54:23 +0000

WordPress makes it SO easy to optimize your site for SEO it’s just crazy, and I like that! Without going into a lot of the technical details, I can tell you that there are literally hundreds of tools that you can add to your WordPress backend that make Search Engine Optimization almost automatic.

Why WordPress? Reason #4: Best for blogs. End of story.

Girl Friday — Mon, 20 Feb 2012 19:53:26 +0000

For the most cost-efficient way to raise your site in organic search results, and to make your website a mean, lean WordPress marketing machine, adding a WordPress blog to the site is a no-brainer, baby.

Why WordPress? Reason #5: Don’t Know Code? No Problem.

Girl Friday — Mon, 20 Feb 2012 19:52:05 +0000

With a static site (HTML), you need to know HTML code, CSS, Flash, PHP, Cold Fusion….just looking at the names of those code languages gets Girl Friday all cross-eyed! Imagine having to search through a page of code, find the relevant string, then changing it, re-uploading it, on and on and on….just so you could update your website content. What a hassle and honey who needs more hassle?

Why WordPress? Reason #6: Themes make design changes a snap

Girl Friday — Mon, 20 Feb 2012 19:51:39 +0000

One thing Girl Friday just LOVES about WordPress (among the hundreds of other things she loves about WordPress) is that the design and layout aspect are built upon Themes. Themes are sort of like a template structure, but in WordPress they are waaaaaay better because you can customize Themes using CSS (Cascading Style Sheets), Style Managers, or even better: you can create your own Themes.

Why WordPress? Reason #7: Cuts Overhead Cost of Websites

Girl Friday — Mon, 20 Feb 2012 19:50:00 +0000

This is just SO nifty, and really, what you’re looking for, right? You need to save money anywhere you can, and Girl Friday understands that honey, believe-you-me!! It’s just another reason I Looooooooove WordPress!! So: when you have a WordPress website, you’re in control of website costs…not a designer, not an IT guy. No longer will you need to pay designer fees in order to make simple changes to your site; even design and layout changes can be handled by you or an administrator. You won’t have to keep track of software updating, uploads or maintenance because WordPress has automatic upgrade notification for its software AND for any plug-ins you’ve installed. You won’t have to pay an expensive SEO company because with WordPress’s built-in SEO and some excellent (FREE) plug-ins, all you have to do when you create a new Post or Page is activate a few SEO functions with just a wee click o’ the mouse. It’s peachy, I tell ya! Now…go out there and show that smile.

Why WordPress? Reason #8: Plugins! Thousands of Plugins!

Girl Friday — Mon, 20 Feb 2012 19:49:48 +0000

WordPress has literally thousands of plug-ins….not hundreds. Thousands. WHAT’S a plug-in, you ask? Well, each plug-in is a unique little set of instructions that add beauty and fun and functionality and music and video and art galleries and OH pretty much whatever you can imagine to your WordPress site. Plug-ins do gorgeous things, as I just mentioned, and they also do very important, code-based maintenance, SEO, updating and blahblahblah BOR-ing stuff, too (important and necessary functions that make WordPress SO freakin’ cool!)

Why WordPress? Reason #9: Facebook, Twitter, LinkedIn, Email Friendly

Girl Friday — Mon, 20 Feb 2012 19:48:50 +0000

WordPress is BFF with Facebook, Twitter and LinkedIn! They’re not just friendly, they’re like, practically married to each other!

Here’s how your BFF Girl Friday sees it: your WordPress site is the center of your marketing efforts…it’s the center of the daisy, the jelly in the donut, the Malcom in the Middle…you get the picture. And Facebook, Twitter, LinkedIn and even (outbound) Email Campaigns, which can now be integrated with your social media tools, are the pathways that lead new visitors and clients to that website.