Girl Friday Virtual Marketing BlogGirl Friday Virtual Marketing Blog » admin

Email Still Returns Big Bang For Your Bucks

admin — Sat, 04 Feb 2012 07:22:13 +0000

Once again, commercial email is returning vastly more for every dollar spent on it this year than every other marketing channel, according to the Direct Marketing Association’s just-released Power of Direct economic impact study.

Website Before WordPress, Website After WordPress

admin — Tue, 13 Dec 2011 03:39:35 +0000

This client has almost daily updates to their website content; everything from class schedule, to events, workshops and teachers all need to be added, edited, or deleted quite often. The site was designed so that the client or staff simply adds a Post for new content, and indicates which Category it belongs to (Workshop, Event, Teacher, Blog, etc.). The Post will then display on the proper Page, based on the Category indicated. This is a very powerful tool, designed to be very easy to use. I am training the client on how to create Posts, upload images and content, and how to edit existing Posts. I have also added a section in the Dashboard that contains helpful instructional videos, so my client can refer to them when working on the site. The site contains the very cool “Tippy” plug-in, which displays a fly-out description panel (see the Class Schedule page and hover over a Class listing). There is a Glossary sidebar (see Class Quotes and Yoga Terms page, right sidebar) which I think is a nice feature; Facebook is integrated, as is the email newsletter sign-up form. I really enjoyed creating this site for Bodyworks Yoga and I know they will use it as a marketing tool to bring in more yoga students to the studio, cause THAT’S what it’s all about!! (and you thought the Hokey Pokey was what it’s all about, didn’t you?).

Should you convert to WordPress? Free eval to help you decide.

admin — Mon, 07 Nov 2011 22:34:25 +0000

Girl Friday designs and builds beautiful, functional WordPress sites for small-to-medium business owners and individuals. We then train you on the best way to manage your site and how to use it as a marketing tool to promote your business.

CONFIDENTIAL: Girl Friday’s Maui Office Inspection Report

admin — Sat, 27 Aug 2011 17:37:15 +0000

Well, it was time for Girl Friday to take matters into her own hands and visit the beautiful Maui island for her Annual Offshore Office Inspection. Although we have a Junior Executive Assistant (code-named named “Gigi”) keeping things in order and making sure all is running smoothly, it falls into the hands of the Chief Executive Officer to insure all systems are efficiently and effectively operating. Someone’s gotta do it, and Girl Friday’s just the one. Here’s my checklist; feel free to use it for your own Offshore Office Inspection:

You ALREADY HAVE IT! The single most important marketing tool…

admin — Thu, 04 Aug 2011 19:03:26 +0000

What’s the single most effective, efficient and inexpensive component you already have right at your fingertips to help you market your business? Why, it’s your CONTENT! That’s right, folks, you’ve got CONTENT. Right here in River City. Folks, you’ve got CONTENT, that starts with “C” and that stands for Cool!! Well, OK, I’m stretching that song from “The Music Man” a bit but you catch my drift.

See website BEFORE and AFTER WordPress

admin — Mon, 01 Aug 2011 20:32:12 +0000

Website BEFORE:

Website AFTER:

Girl Friday recently took a regular ol’ HTML site from static to DYNAMIC by building it in WordPress and honey what a difference the WordPress way makes! Girl Friday designs your WordPress site to be clean and fast-functioning by NOT adding any unnecessary bells and whistles. It’s up to what your needs are, and the goal of your website. Whichever tools you need or want to market your site, WordPress has them! Ask how Girl Friday can turn your static site to a dynamic WordPress site: send me an email!

WordPress – a sign of the times

admin — Wed, 20 Jul 2011 22:39:21 +0000

You know how much Girl Friday loves WordPress! Geez I’ve been crowin’ about it for two years straight! Now it seems that lots of businesses big and small are finally catching on that WordPress is a really nifty platform that turns your static HTML site into a dynamic-content-managing-video-blogging-social-media-connecting-e-commerce-marketing MACHINE that is the answer to your dreams! OK. I know. I exaggerate. Girl Friday does get a little excited about WordPress. Sorry. Ahem. Here are just a few things WordPress can do:

Why WordPress? Reason #10: The WordPress Community

admin — Tue, 19 Jul 2011 22:49:05 +0000

And ANOTHER thing I love about WordPress…is the WordPress community.

Now, just who are we talking about here? Well, let’s start with the WordPress developers themselves. These fall into two main camps: WordPress.org, where you can go and download WP for free and create your website/URL that you host yourself, and WordPress.com, where they will host a WordPress site for you (if you do not have your own URL).

Why WordPress? Reason #9: Facebook, Twitter, LinkedIn, Email Friendly

admin — Wed, 29 Jun 2011 20:58:50 +0000

WordPress is BFF with Facebook, Twitter and LinkedIn! They’re not just friendly, they’re like, practically married to each other!

Here’s how your BFF Girl Friday sees it: your WordPress site is the center of your marketing efforts…it’s the center of the daisy, the jelly in the donut, the Malcom in the Middle…you get the picture. And Facebook, Twitter, LinkedIn and even (outbound) Email Campaigns, which can now be integrated with your social media tools, are the pathways that lead new visitors and clients to that website.

Why WordPress? Reason #8: Plugins! Thousands of Plugins!

admin — Fri, 27 May 2011 21:34:48 +0000

WordPress has literally thousands of plug-ins….not hundreds. Thousands. WHAT’S a plug-in, you ask? Well, each plug-in is a unique little set of instructions that add beauty and fun and functionality and music and video and art galleries and OH pretty much whatever you can imagine to your WordPress site. Plug-ins do gorgeous things, as I just mentioned, and they also do very important, code-based maintenance, SEO, updating and blahblahblah BOR-ing stuff, too (important and necessary functions that make WordPress SO freakin’ cool!)