Once again, commercial email is returning vastly more for every dollar spent on it this year than every other marketing channel, according to the Direct Marketing Association’s just-released Power of Direct economic impact study.

Once again, commercial email is returning vastly more for every dollar spent on it this year than every other marketing channel, according to the Direct Marketing Association’s just-released Power of Direct economic impact study

Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA. This is compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51.

Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study.
The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016. Source: The Magill Report

This client has almost daily updates to their website content; everything from class schedule, to events, workshops and teachers all need to be added, edited, or deleted quite often. The site was designed so that the client or staff simply adds a Post for new content, and indicates which Category it belongs to (Workshop, Event, Teacher, Blog, etc.). The Post will then display on the proper Page, based on the Category indicated. This is a very powerful tool, designed to be very easy to use. I am training the client on how to create Posts, upload images and content, and how to edit existing Posts. I have also added a section in the Dashboard that contains helpful instructional videos, so my client can refer to them when working on the site. The site contains the very cool “Tippy” plug-in, which displays a fly-out description panel (see the Class Schedule page and hover over a Class listing). There is a Glossary sidebar (see Class Quotes and Yoga Terms page, right sidebar) which I think is a nice feature; Facebook is integrated, as is the email newsletter sign-up form. I really enjoyed creating this site for Bodyworks Yoga and I know they will use it as a marketing tool to bring in more yoga students to the studio, cause THAT’S what it’s all about!! (and you thought the Hokey Pokey was what it’s all about, didn’t you?).