Your website is the single most important tool you have to promote your business online. Start smart…it’s easy to avoid these common mistakes, plan ahead, and save yourself a lot of money and time:
1. DO know what the goal, or the purpose is, of your site. Without a clear goal, you can’t come up with a clear plan, and without a clear plan, the resulting site will be a wasted opportunity to get your message out there.
2. DON’T plan your site around a DESIGN concept and then fill the design with CONTENT. You must know what that CONTENT is first, then plan the DESIGN around that CONTENT. This is critical to clarifying your website’s goal or message.
3. DON’T use a non-professional to build your site in order to save money. You will eventually have to hire a professional to fix the problems that WILL occur, costing you more money in the long run than if you had hired a professional to begin with.
4. DON’T hire a website designer who doesn’t understand how to optimize the site for Search Engines. You’ll wind up with a site…and no visitors.
5. DON’T begin the build process until you have the previous four suggestions worked out, and you have your art, content, and plan IN HAND. If you start without your materials ready to go, you will encounter countless delays. It should not take six months to build your site.
Girl Friday Virtual Marketing and NeighborhoodNow are actual professionals…we don’t just play one on TV! Learn about our Workshops on “How to Navigate the Maze Of Online Marketing.” We are offering them in the North Bay and beyond, and can present to your company and staff, too. For more information, email Girl Friday at info@e-girlfriday.com today!
