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Archive for October, 2009

Navigate the World of Online Marketing – A Toolbox for Success

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Thursday, October 29th, 2009
Navigate the World of Online Marketing

Twitter. Facebook. Social Media. Blogs. Search Engine Optimization… Let’s face it…for most business owners, the new world of online marketing technologies is intimidating and overwhelming.

You’ve heard about it, you might have even have tried to figure this stuff out on your own – but you don’t have the time, you don’t have the resources and you don’t know why it matters to you. Right?

Wrong. The majority of your prospects and customers are ALREADY using online tools EVERY day to find information and to make purchasing decisions. In fact, 98% of buying decisions today involve some form of online search or inquiry. If you’re not there – where the conversation is ALREADY happening – you miss out on a vast pool of potential customers/clients. Additionally: an overwhelming 93% of social media users expect companies to have an online presence. What’s yours?

NeighborhoodNow.com founder Roohi Moolla, and Girl Friday Virtual Marketing founder Elaine Lucia are combining their 40+ years of Online Technology and Marketing experience to bring you a Powerhouse of Professional Knowledge and Tools that you can implement IMMEDIATELY to create a successful Online Marketing Strategy (read more about Roohi and Elaine below).

In this 3-part series of workshops, we’ll walk you through the process of creating and implementing an Online Marketing Strategy suited specifically to your business – and we’ll make it painless, simple and effective.

WORKSHOPS BEGIN NEXT THURSDAY, NOVEMBER 5! REGISTER HERE

We’ll help you navigate the maze of Online Marketing Tools that are on the internet today, and we’ll work WITH you to select those tools best suited to promoting YOUR business, show you how you can easily incorporate simple marketing steps into your schedule and teach you how to turn online prospects into real paying customers.

At the end of the Workshop Series, you’ll have:

1. A solid understanding of why you need to use Online Marketing Tools for your Business
2. The right mix of Tools to attract prospects and customers for your business
3. How to implement those Tools easily and effectively

Each Workshop includes a Training Session, followed by Lunch and a Question/Answer Session, where you can finally get answers to your own questions about Social Media, Your Website’s effectiveness etc.

Workshop 1: Thurs. Nov. 5
Navigating the Maze –
Which Online Tools Do You Need for YOUR Business?

• Intro to Online Marketing: What exactly is it? We know, and we’ll tell you. Take away solid facts, and a list with links and resources.

• An A to Z of Online Marketing Tools: We’ll show you the best and the most effective. Take away a glossary of terms and definitions.

• Your Online Toolbox: Complete your Business Profile and we’ll use it to help you figure out which online tools are right for your business and your goals. 

Take away: your own Online Marketing “Toolbox.”

Workshop 2: Thurs. Nov. 12

Stake Your Claim –
Determine Your Best Online Presence: Website, Blog, E-commerce?

• What makes a good website? What’s better for your business and goals? We’ll tell you which type of site you really need and why Take away some solid facts that will help you decide your next step:

• Starting Over?: We’ll tell you what you need to know and the steps you must take BEFORE investing time and effort in a website that gets no visitors and no customers. We’ll help you turn your website into an effective and dynamic marketing tool that WILL attract prospects, leads and customers.

• Work with What You Have: Complete a Website Health checklist so you can find out if your website is really working FOR you and what to do to get it into shape.

 Take away: The Key Factors to an effective Online Presence.

Workshop 3: Thurs. Nov. 19
Raise Your Banner High–Drive traffic and customers to your site with Social Media

• Twitter: What exactly is it and how does it work? Is it right for your business? We’ll help you figure it out and tell you how to get started.

• Facebook: Should you use the most popular social media tool? How can your business benefit?
• LinkedIn: Professionals use this for networking. Can you use it for your business? If so…how? Take away: A Roadmap for an effective Online Social Media Strategy

THURSDAY: Nov. 5, Nov. 12 and Nov. 19
10 am – 12 pm: Workshop
12 – 1 pm: Lunch (provided) PLUS Question/Answer Session

WORKSHOP FEE (Includes Lunch):
$95/workshop; OR
$240 for all 3 workshops ($80/workshop)
if you pre-register by November 2nd 
-
use discount code WSALL3
on the 3rd workshop to receive your discount ($45 value)

Workshops are limited seating.
Register now to reserve your seat.

WORKSHOP LOCATION:
Petaluma Area Chamber of Commerce
6 Petaluma Blvd. N., Suite A-2
Petaluma, CA 94952

Questions? Need More Info?
EMAIL: info@neighborhoodnow.com or CALL: 707.338.8900
info@e-girlfriday.com or CALL: 707.696.9404

Categories : Fun Marketing
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Girl Friday’s Green Tips for October

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Thursday, October 8th, 2009

Some very exciting GREENish projects:

Lots of new and interesting projects have been keeping Girl Friday so busy she sort of forgot to put out this newsletter…for four months! Geez Louise how time flies:

The Sonoma County GoLocal Cooperative is a very exciting client project I’ve been involved in that will give you the tools to create sustainability in all aspects of your personal, business and community life. You’ll save money, you’ll help restore the environment, and you will directly participate in creating a more thriving local economy. And GoLocal will make it easy for you to do all this so that not only will you benefit, but your family, your neighbors, your local businesses and organizations will, too. Everyone knows that our government, our financial institutions, and our “safety nets” have all failed us. So it is up to us, now and in the future, to re-build a community structure that supports everyone.

Sound lofty? Even a bit idealistic? Well, that’s what Girl Friday loves about this project!! VEveryone can join this marvelous project, so get more information by going to the GoLocal website, or by sending an email to Girl Friday.

Check out another client who is spreading sunshine, laughter, roses and… compost…everywhere she goes. I’m talkin’ Annie, folks. Annie Spiegelman. Also known as the Dirt Diva, she’s a writer with a charming sense of humor and practical advice on organic gardening, mothering, activism, and…making compost. I suspect that as a little girl, she loved playing in the dirt. Just a guess.

Women-on-Air is an on-line radio station run by two amazing women whose mission is to help you “redesign your life from the inside out.” Create an environment that is health and that truly represents who you are inside. Then, leverage that peaceful, powerful place inside and go out and change the world! Women-on-Air does podcast interviews with other amazing women. Very inspiring!

Categories : Green Tips for Home and Office
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