“Girl Friday!” you may ask. “What the HECK is Search Engine Placement? How is it different from Search Engine Optimization? What does it do for my website? How does it work?”

What is SEP? How is it different from SEO?

1. Search Engine Placement (SEP) is a paid program that Google and Yahoo provide to businesses and individuals through approved affiliates (ask Girl Friday).  This program places your website on the first page of search results, and you stay on that first page, for as long as you are in the program.
2. Unlike Search Engine Optimization (SEO), SEP does not require that you re-program (or ‘optimize’) your website, or re-design your actual site (although it’s a good idea to do so).

What SEP does for your website:

1. Places your website at the top of the first page on Yahoo!
2. Places your Website on the first page of Google.
3. These are guaranteed placements within 5 to 10 business days of starting the program.
4. You do not pay for the placement until your website URL actually appears on the first page of the engine(s).

That’s amazing! How does it do that?!:

1. It is based on the best keyword phrases for your site (there’s that WORD again!!);
2. When those keyword phrases are ‘searched’ your site will come up at the top of Yahoo and/or the first page of Google, guaranteed, because you’ve ‘locked in’ those keywords for your site;
3. You design your own program by selecting as many key word phrases as you like, allowing potential customers to find you on the engine(s) in a variety of ways;
4. The “relevance” and “weight” of those keywords determine your monthly cost (so, you control the budget);
5. It’s NOT pay-per-click: you pay one monthly fee no matter how many people click on your website URL;
6. Once the key word phrases are selected and the program set up, it takes about five to ten days for your site to get top ranking.  It’s almost like magic, except that it isn’t! It’s really more like a technological wonder!

OK, Girl Friday…what does it cost?

1. You pay an initial set-up fee (for Google, Yahoo, or both);  Contact Girl Friday for details
2. Then, you pay a fixed monthly fee which does not change for a guaranteed 12 month period – you can set your monthly budget (minimum of $150/month for 3-month minimum time period).
3. Your site will appear in the ‘sponsored areas’ of the engine’s first Page
4. This is not a “cheap” service but it is relatively affordable; it has high value and high return on investment when you compare it to other forms of advertising, including pay-per-click, AdWords, print advertising, etc.

That’s IT?? Why…It’s affordable, easy, AND guaranteed. Life truly CAN be good again! Thanks, Girl Friday!